Content Retainer for the Trades
Your best marketing is already happening on your job sites. Most contractors are better than their internet presence suggests. Homeowners check Facebook, Instagram and Google before they ever pick up the phone, and they're looking for proof: real jobs, clean work and a crew they'd trust in their home.
This retainer closes that gap by turning the work you already do into steady content that brings in calls, texts and estimate requests. It starts with one Foundation Shoot, then we film your real jobs every month. You don't change how you work. We just need to know where you'll be.
Step 1: The Foundation Shoot
$1,500–2,000, paid once before your monthly plan begins. One larger production day that captures your business as a whole. Everything else builds on it. The brand film answers one question for every homeowner who finds you: why should I hire these guys?
Brand film: 60–90 seconds for your website, social and ads
Portfolio photos: 1–2 finished projects, shot properly
Team & owner photos: plus your trucks, equipment and branding
B-roll library: extra footage for reels, ads and slow weeks
Step 2: Choose your monthly plan
Essentials · $1,000/mo
Stay visible and give customers a reason to trust you.
2 job visits / month
4 reels / month
10 photos / month
Google Business Profile photos
Growth · $1,750/mo
Most popular. A steady stream of posts and more incoming leads.
3–4 job visits / month
8 reels / month
20 photos / month
Google Business Profile photos
Captions + story clips
Homeowner testimonial every quarter
Market Leader · $2,750/mo
Ready to run ads and grow.
4–5 job visits / month
12 reels / month
30 photos / month
Google Business Profile photos
Captions + story clips
Homeowner testimonial every quarter
Project film every quarter
3–4 ad-ready versions / month
How a month works
Plan: we look at your upcoming jobs and pick the best ones to film.
Film: we visit each job at the moments that matter: demo, in progress, the reveal.
Deliver: reels and photos land in your shared folder in batches, ready to post.
Review: we check what performed best and plan the next month.
1 job = 4–5 posts. One job filmed at three moments becomes about a week of content: before & after, a 30-second timelapse, close-ups of the craftsmanship, your crew at work, and a homeowner reaction when they're willing.
Add-ons & simple terms
Add to any plan, any time:
Posting & scheduling, $300–500/month: we post to Facebook, Instagram and Google on a set schedule.
Ad management, quoted separately: we set up and run Facebook and Instagram ads with your content. Ad spend is paid directly by you.
Extra job visit, $150: an additional 2-hour filming visit beyond your plan.
Additional film, quoted per project: a new brand or project film for a big job, new service or seasonal campaign.
3-month minimum, then month to month. Job visits are up to 2 hours on site within the local service area. Unused visits roll over one month, and slow weeks draw on your footage library. Everything is delivered to a shared online folder, sized for social, web and Google, and you get full rights to use it on your website, social media and ads. The Foundation Shoot is paid before filming; plans are billed at the start of each month.
Let's show people the work you already do
Getting started is simple: choose a monthly plan, schedule your Foundation Shoot, and share your next month of jobs. We start filming from there. Leave your details and I'll get back to you, or call/text 717-254-3995.